#thisgirlcan - encouraging women to get active?

Sport England have launched their "This Girl Can" campaign, encouraging women to take part in sport and exercise "no matter how they do it, how they look, or even how sweaty they get" (Sport England, no date). On Twitter you can follow @thisgirlcan and the hashtag #thisgirlcan to see what women are doing to keep fit and active. 

It's great that initiatives like this exist, but eagle-eyed readers will have spotted the question mark in the title of this post, and if you've been reading for a while you might remember that last year I wrote a post about this issue of women apparently not wanting to exercise because of how it will make them look, where I explained that I'm not entirely sure that this is the only or main barrier to physical activity for women. However, anything to promote the importance of physical activity for any section of the population can only be a good thing, so I hope that this campaign has a positive impact.

What do you think? Feel free to leave a comment below. 

Sport England (no date) This Girl Can: About Us. Available at: http://www.thisgirlcan.co.uk/about-us/ (Accessed: 12 January 2015).